The brand-new Audi A8L, the pinnacle of luxury D-class knowledge, had its theme video unveiled on October 27. The video interprets the brand’s attitude of daring to rebuild itself and demonstrates the endless appeal of renovating thoroughly by using “perssistence” as the cornerstone and “enterprising” as the spiritual core.
Audi redefined a brilliant new adventure with innovation and breaking new ground
The new Audi A8L interprets a new level of enterprising luxury with perceptual aesthetics and humanity technology through multi-dimensional renewal and upgrading, carries on Audi’s enterprising brand tonality, and reflects the varied style of the new generation of intelligent leaders and the value perception of high-end users.
This time, the front face design has undergone a thorough overhaul that makes the car more vibrant. It can visually focus the light, highlight the key points, and improve the visual aura of the front face, demonstrating that its users are still striving for excellence and the spirit of pursuing excellence after their accomplishments in The Times. It was inspired by the dot-matrix silver-wing intake grille of the aircraft “small wing.”
Additionally, the single light has 4 body colors inspired by the style of Skyrim and contains about 1.3 million micromirror diamond plate cut pattern of digital matrix light, which increases the vehicle’s visual impact and ability to be recognized. The lateral width is enhanced by the use of a parallel horizontal construction design throughout the whole interior. Together with the interactive screen and interior decor, the steering wheel and instrument panel comprise the encircling cockpit, which extends from the center to both sides. With the diamond-shaped door design, the car transforms into a roomy and luxurious rest area.
Every detail of the A8L exhibits the straightforward, assured, and steady pattern, and this kind of beauty can withstand the abrasive polishing of time. “In that regard, it might be more of a bearer of the user’s internal value proposition than just a vehicle.” insiders in the relevant industry said.
To continually reinventing itself requires courage and confidence
“Where the heart goes, there is courage; where the path leads, there is confidence.” The journey of the Audi brand is also depicted by this phrase in the theme video. Get started, it can be simple. But to consistently do well at anything must not be simple.
The innovation has been passed down from Audi V8 to Audi A8, from the world’s first W12 engine to the world’s first equipped with LED daytime running lights, matrix LED headlights, etc., just like the A8L after five generations of evolution. The Audi A8L will continue to reshape the luxury D-class market.
As the first luxury brand to enter the Chinese market, FAW Audi has made an impressive achievement of more than 7 million users in 2022. The company also continues to make unique marketing efforts to produce well-known brand IP, like RS track and Double Life.
The robust system strength and decades of anchored in the user needs of the craftsman’s heart cannot be separated from the completion of this sequence of accomplishments. According to the theme video, “The struggle to reinvent yourself is the hardest form of perseverance. We have the bravery to start over and the self-assurance to stick with it “. The new Audi A8L, the company’s flagship vehicle, will aid the Audi brand in maintaining its original goal and redefining luxury in accordance with long-term ideals.