BBA has long been a favorite among Chinese users, particularly those users with a budget of more than 300,000 yuan. Luxury brands must be considered when purchasing a car. After all, when compared to ordinary brands, luxury brands are perceived to have a good brand, good quality, and good service. However, according to the China Auto Quality Network’s 2022 China Auto Quality ranking, only two of the top 10 luxury brands with good quality were on the list.
To begin with, it can be seen that Japanese cars occupy 5 seats in the top 10, which is a significant advantage in terms of quality assurance. Luxury brands or our own brands are losing ground in this space.
Volvo, Cadillac, and FAW Audi are the top three luxury car brands in terms of quality. It is unnecessary to mention Volvo’s quality. Because Volvo has always considered safety to be its brand’s selling point, which is a clear trend among luxury brands. Simultaneously, the three-point seat belt, which was invented, became a standard safety component in all automobiles brands. After all, Volvo’s ideal is to avoid harm rather than mitigate it. The 144 quality score of this time obtained is still very less in the luxury brands.
Furthermore, as GM’s benchmark brand, Cadillac’s sales performance in recent years has been unimpressive in the sales ranking of luxury brands. Cadillac, on the other hand, ranked second on the luxury brand list with a score of 155. Cadillac created the American luxury rear-drive sedan family with the CT4, CT5, and CT6, as well as the American luxury SUV family with the XT4, XT5, and XT6. Although the brand’s positioning is only second-line luxury, it has a good result in reliability and power performance.
FAW Audi, as the BBA brand’s representative, is also ahead of Beijing Benz and BMW Brilliance. After all, Mercedes-Benz, BMW, and Audi control more than 70% of the luxury car market, and their products are well received by customers. Simultaneously, the Audi A6L, as the model with the best sales performance among FAW’s Audi brands, has no negative news in terms of product quality, so it has surpassed the BMW 5 Series and Mercedes-Benz E-Class in this ranking.
Finally, as luxury brands, Fujian Benz, Changan Lincoln, Chery Land Rover, Chery Jaguar, BMW Brilliance, Dongfeng Infiniti, and Beijing Benz rose to the top of China’s automobile quality ranking. Chery Land Rover and Chery Jaguar being on the list is quite surprising. After all, these two brands have been mocked online for their flaws, and their sales have plummeted as a result. However, with the overall price reduction tide, the terminal discount of Chery Land Rover and Chery Jaguar is now around 60,000 to 80,000 yuan, and some entry-level models are also less than 300,000 yuan. It is definitely a good time to buy a new car right now, especially with the quality of the car certified by the authority.
However, as the popular Beijing Benz, the quality is lower than the industry average on the list. Mercedes- Benz’s product positioning is luxury, but in the last two years, Beijing Benz has been chastised for its quality issues and the existence of “cheating on workmanship and materials” issues. In my opinion, Beijing Benz’s quality control in recent years has been doubtful, with a disproportionately negative impact. As a result, if a first-line luxury brand’s “big brother” is unable to pay attention to car quality issues, its market reputation will suffer.